About NextWise Studio
Hi, I'm Jennifer Leonard.
I help brands bridge strategy and execution to unlock sustainable growth. At NextWise Studio, I blend go-to-market clarity, digital optimization, and retention strategy to help companies scale what matters most.
With over 20 years of experience in strategic marketing, I specialize in guiding teams through the evolving landscape of digital marketing. My approach integrates customer-first strategies with data-driven insights, now encompassing the thoughtful adoption of AI to enhance personalization and efficiency.
My Services
GTM and Product Strategy
[ 01 ]
Translating customer insights into compelling messaging frameworks that drive adoption.
Retention & Lifecycle
[ 03 ]
Crafting personalized customer journeys to boost engagement and reduce churn.
Growth Optimization
[ 02 ]
Optimizing UX and implementing conversion rate optimization (CRO) strategies.
AI-Enabled Marketing Tranformation
[ 04 ]
Helping organizations prepare for and adopt AI practically and responsibly.
Success Stories
From lifecycle marketing to digital campaigns, I blend strategy, messaging, and performance optimization to deliver cohesive, high-impact marketing.
YouTube Ads
Industry:
Digital Advertising
Orchestrated a National Small Business Week social media campaign featuring YouTube creators highlighting local businesses and encouraging viewers to give #SmallThanks with Google reviews.
2 Million Views
Google Ads
Industry:
Digital Advertising
Developed in-depth case studies highlighting top brands’ mobile ad success. Distilled complex campaign strategies and tools into clear, actionable stories for marketers.
Featured at Google Marketing Live
McAfee
Industry:
Cyber Security
Optimized lifecycle messaging strategy through performance analysis, and leveraging customer insights and best practices.
Red Knight Marketing Excellence Award
+50% OR
+30% CTOR
Symantec
Industry:
Cyber Security
Led retention and go-to-market strategy for Symantec’s global e-commerce business across multiple security products. Drove lifecycle initiatives and optimization programs that fueled significant YoY growth.
Sales Acheiver
170% YOY
$1B Global Sales
AI in Marketing
Empowering brands to engage smarter and faster.
From hyper-personalized experiences to predictive insights that anticipate customer needs, AI empowers brands to engage smarter and faster, AI is revolutionizing marketing by turning data into precision.
It streamlines content creation, automates key touchpoints, and enables real-time optimization—transforming marketing from reactive to radically proactive.
I'm excited
to help organizations build:
[ 01 ]
The infrastructure to collect and activate customer data effectively.
[ 02 ]
The strategy to deliver personalized experiences at scale.
[ 03 ]
The execution capabilities to optimize in real-time.
My Approach
Story-led. Data-backed.
Impact-obsessed.
I lead with sharp insight and clear intent—backing every decision with data and turning complexity into stories that actually stick. I rally cross-functional teams around a shared vision, proving what works through targeted execution before scaling for lasting impact.
The future of marketing isn't just automated
—it's intelligently personalized.
I’m here to help teams navigate this shift with clarity, empathy, and practical strategy.
Get in Touch
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Brands I've helped grow.
